Editorialge on LinkedIn: Gurmer and Robby Chopra: The Vision Behind the Success of YoungLA (2024)

How did the Apparelit's journey commence?At the helm of Apparelit is John, the founder whose inspiration struck when he observed the gym apparel industry offering ostensibly premium clothes with less-than-premium quality, predominantly catering to the younger demographic. His vision is simple yet powerful — he envisions a world where everyone feels at ease to step out and embrace exercise.Born from John's frustration with the status quo of the gym apparel industry, Apparelit emerges as a disruptor. In a landscape dominated by 'premium' brands, John identified not only a deficit in quality but also a narrow target audience, primarily encompassing those aged 20-30 with a specific physique. This oversight left the mature generation's diverse needs unmet. Enter Apparelit, where the fusion of fit, comfort, and quality revolutionizes gymwear for discerning gentlemen.Delve into a brand that goes beyond age, offering active seniors the comfort and confidence they rightly deserve. Apparelit.com: Transforming gym apparel for the contemporary man. 💪👴👕 #ApparelitStory #SeniorStyle #PassionPursued

The outlook targets for premium fitness apparel companies target strong double-digit growth, in 2024. As the intersection between fitness and luxury continues to evolve, growth is driven by affluent consumers seeking both performance and style in their activewear choices and companies such as Year of Ours, Ernest Leoty, Sporty & Rich, and Alo Yoga are capitalizing on this trend.Read more in our Industry report here and learn more about the verticals benefiting of this trend.Read more in our Industry report here and learn more about the verticals benefiting of this trend. https://lnkd.in/eghy3c7N#privatedebt #privateequity #alternativefinance #alternativeinvestments #venturecapital #privateplacement #fintech #mobility #logistic #funding #startupfunding #investmentbanking #alunaunderwriting

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🔍 Did you know that activewear can now be both stylish and functional? Brands are now designing clothes that meet consumer aesthetic desires while still providing performance-driven fabrics. 📝 Insights:- Brands are finding innovative ways to balance style and functionality in activewear - Consumers can now look great and perform at their best during workouts - Performance-driven fabrics are becoming more accessible and affordable - Activewear is no longer just for the gym, it can be worn for everyday comfort and style (One thing to note: Many brands are now offering a wide range of activewear options, so finding the perfect fit and style for your workout needs has never been easier!)💡 My thoughts:I've always believed that feeling good in what you wear can have a positive impact on your mindset and performance. It's great to see brands recognizing the importance of both style and functionality in activewear. Now, you can rock your workouts while still looking fashionable. Plus, with the availability of performance-driven fabrics, you don't have to sacrifice comfort for style. 🤔 What's your favorite activewear brand and why? Do you prioritize style or functionality when it comes to your workout gear? #activewear #fitnessfashion #styleandfunction #workoutgear https://lnkd.in/eg8AjdEX

🔍 Did you know that activewear can now be both stylish and functional? Brands are now designing clothes that meet consumer aesthetic desires while still providing performance-driven fabrics. 📝 Insights:- Brands are finding innovative ways to balance style and functionality in activewear - Consumers can now look great and perform at their best during workouts - Performance-driven fabrics are becoming more accessible and affordable - Activewear is no longer just for the gym, it can be worn for everyday comfort and style (One thing to note: Many brands are now offering a wide range of activewear options, so finding the perfect fit and style for your workout needs has never been easier!)💡 My thoughts:I've always believed that feeling good in what you wear can have a positive impact on your mindset and performance. It's great to see brands recognizing the importance of both style and functionality in activewear. Now, you can rock your workouts while still looking fashionable. Plus, with the availability of performance-driven fabrics, you don't have to sacrifice comfort for style. 🤔 What's your favorite activewear brand and why? Do you prioritize style or functionality when it comes to your workout gear? #activewear #fitnessfashion #styleandfunction #workoutgear https://lnkd.in/ed_bs47H

Wear It | Share It ✨You are already living in athleisure and activewear clothing for most of your busy lifestyle.Why not be paid for sharing it with others?!You walk in to the gym .. or PTA meeting .. or to teach a class .. or to brunch .. or hopping on an ✈️ .. and invariably find yourself sharing your favorite brand(s) with those around you.Having your own online shop and business -✨ without inventory✨ without overhead costs✨ without reoccurring fees✨ without sales minimums✨ without employee costs It’s at minimum a fabulous personal discount on clothing you wear all the time.But it can also be a huge opportunity to earn an income working from your 📱 anytime and anywhere.Want the details? Comment ⬇️ for information on our time limited discounted start up option.#workfromhomeopportunity #socialselling #activewear #brandrep #influencermarketing

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90% of being a founder is firefighting and jumping from one stressful situation to another! I was interrupted 6 times while writing this post with calls and queries. So you know what I mean :) And amidst all the hustle things get 1000% more tough when you are uncomfortable in your clothes.Think:→ Sticky fabrics → Bad sticking Or worse of all → No pockets 😂When you need to be active all the time, running from one room to another, comfort is key. To get that energy, you need to be in the right clothes.Go Colors - Go Fashion India Ltd. activewear is my go-to choice for comfort yet stylish active wear, especially their casual rib pants. It’s fitness in the formal way ;)I go active with Go colors and so can you ! #GoactivewithGocolorsPS: Activewear needn’t be boring! Comfort can definitely meet style 🤩#collab #entrepreneurship #fitness #activewear

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Explore our blog for the latest trends and tips in the fashion and fitness world. Stay ahead in style and health.Visit: https://lnkd.in/d577jDAH#fitnessfashionblog#fitnessfashiontrendsblog#fashionandfitnessblog#fashionblogusa

Upstart challenger brands competing with entrenched category leaders do so by building passionate SUPERFAN armies as their PRIMARY marketing strategy. PASSION trumps scale economies. But brands can build on this foundation to become iconic and dominant industry leaders. Think Apple or NIKE or Starbucks. Or yes, Lululemon. Category leaders lacking fan passion at their core are vulnerable to attack from below by brands who do. Don't have a SUPERFAN strategy? You should get one. #superfans #brandadvocacy #superfan #superfanmarketing #superfanrecognition #brandadvocacy #marketingroi #superfanconsulting #socialmarketing #brandcommunity #brandcloud

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Upstart challenger brands competing with entrenched category leaders do so by building passionate SUPERFAN armies as their PRIMARY marketing strategy. PASSION trumps scale economies. But brands can build on this foundation to become iconic and dominant industry leaders. Think Apple or NIKE or Starbucks. Or yes, Lululemon. Category leaders lacking fan passion at their core are vulnerable to attack from below by brands who do. Don't have a SUPERFAN strategy? You should get one. #superfans #brandadvocacy #superfan #superfanmarketing #superfanrecognition #brandadvocacy #marketingroi #superfanconsulting #socialmarketing #brandcommunity #brandcloud

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25,915 days.Do you know the importance of this number?25,915 is the number of days the average human has to live.We, as humans, have a finite time on Earth.So why is it, that we tend to disregard our physical health in favour of completing daily activities and tasks?In 2016, Reebok, the international fitness clothing and footwear brand, used this health concern as the forefront of a video marketing campaign.Throughout the brand story film, we see a number of women running, with numbers behind their back.What do these numbers communicate? The number of days they have left in their lives.A chilling reminder, that to extend this number, we need to be physically active, and look after ourselves.The film closes with a shot of a new born baby, and the call to action of "honour the body you've been given".The reason Reebok's campaign went viral, and was so effective, was due to reminding viewers of the ultimate - that we don't have much time on Earth.Reebok was able to create a sense of urgency in consumers, to become more fit, healthier bodied people.With the Reebok brand associated with this positive urge, the brand was able to win over consumers, and saw a strong increase in revenue following the launch of the campaign, with consumers being empowered through the Reebok brand to live healthier lives.Another example of a brand using video marketing, specifically #brandstory films, to enact positive change in their customers.My question for you: What positive change would you like to see in your customers?P.S The link to the brand story film is in the comments.#videomarketing #modernmarketing

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